The GFX100RF’s Leaf Shutter Lens Will Remain Unique in the GFX System
Fujifilm says it could not have made an optic like the 35mm f/4 in the GFX100RF as an interchangeable lens for its medium format GFX cameras. Beyond that, the company has no plans to make leaf shutter Fujinon GF lenses either. [Read More]
Viltrox’s Newest Lightweight ‘Air’ Lens Is a Full Frame “Nifty Fifty” 50mm f/2
Viltrox announced that its newest Air Series lens is a full-frame nifty fifty, the AF 50mm f/2 for Sony FE and Nikon Z-mount. [Read More]
Nikon’s Z-Mount is Finally On a Cinema Camera: That’s Kind Of a Big Deal
If you had told me four years ago that Nikon would not only be in the business of making true, honest-to-goodness video gear but would also own what is arguably the most disruptive player in the truly professional, Hollywood-production-ready market, I would probably have laughed in your face. [Read More]
Sony’s 8K Hawk-Eye Technology Will Measure All NFL First Downs
Starting this upcoming season, the National Football League (NFL) is fully embracing Sony’s Hawk-Eye technology for line-to-gain measurements in NFL games. [Read More]
Contrast Masking for Snow Scenes, Beach Photos & More (VIDEO)
Lightroom’s easy-to-use Contrast tools are useful in a wide variety of situations, but here’s the deal: When you make these adjustments selectively using masks, you’ve just hit on a very powerful combination. That’s what you’ll learn how to do in this eye-opening tutorial from the PHLOG Photography YouTube channel. We suggest downloading the sample Raw file with a link beneath the video so you can follow along as the straightforward process is explained. And even though this is a snow-covered winter shot, you can take advantage of these techniques throughout the year—like when photographing on the beach in summer or with whatever high-contrast scenes you confront. Today’s instructor Christian Mohrle…
Nikon Trademarks ‘Z Cinema’ Branding
Nikon filed a trademark application for a new brand, “Z Cinema,” in Japan. [Read More]
Golden Hour Tones: How to Boost Them or Add Them (VIDEO)
Outdoor photographers love shooting at Golden Hour when soft, beautiful, warm light paints the landscape. But why do photos sometimes look far less captivating than you expect, and how can you remedy this common problem? Today’s post-processing tutorial from the popular Photo Feaver YouTube channel comes to the rescue in barely six minutes with a straightforward Lightroom technique that even beginning users can apply with ease. Instructor James summarizes the episode like this: “In today’s video I’m going to demonstrate how you can really emphasize those warm golden tones using nothing but Lightroom. In fact, James breaks down his simple advice into two categories: One when the goal is to…
Fujifilm Underestimated the X-M5’s Popularity But It Won’t Become an X100VI Situation
Although the Fujifilm X-M5 launched late last year to mixed reviews, it has proven extremely popular with consumers, especially those seeking to up their photo and video game at a budget-friendly price point. About four months after its release, the X-M5 remains challenging to find, with retailers in Japan stopping orders and American photo stores left in the lurch. Where the heck is the X-M5? [Read More]
Myriad Film Holder Lets Photographers Digitize Almost Any Film With Any Camera
English analog photographer Michael Swift started a new company, CUTASUNDA, pronounced “cut asunder,” and its first product is Myriad, a versatile and affordable film holder to make film digitization easier and more accessible. [Read More]
Fotomat® Settles Decades-Long Class Action Suit & YOU May be Able to Cash In BIG!
An out of court agreement has reportedly been reached to settle a 1981 class action lawsuit initiated when Lucy Jellybean Harrington of Squamous, CA, was told her images were “icky and fuzzy” because she had dropped her roll of 35mm Kodak Tri-X Pan film onto their concrete parking lot, has been finalized according to sources connected to the case. Ms. Harrington, now 94 and still “knocking back Jägermeister shots with the best of them young’uns” is in a Senior Living Facility in Wilkesboro, NC, reportedly received $409.32 plus $1,227.96 in potential punitive damages to abandon her decades-long complaint. She was reportedly paid off with Bottle King gift cards. However, the…